A Renowned African Fashion Entrepreneur from Tanzania  Founded a charity to empower girls & young women

Johari Sadiq is an entrepreneur, fashion designer and CEO / Founder of Binti Africa Co LTD a fashion power house and clothes manufacturing in Tanzania. As the last born of her six siblings, Miss. Sadiq was born, raised and educated in Africa, Tanzania.

With only 20$ as a startup capital, Johari Sadiq founded her company in 2009 in Dar es salaam City.

Due to her eye for exquisite design and quality craftsmanship Johari has made her company stand out in the industry with recognition as a PRESIDENTIAL BRAND due to its rank as the only fashion house styling the officials of the Tanzanian Government.

Among the dignitaries dressed by BintiAfrica are; Former Tanzanian President Honorable Jakaya Kikwete, current Vice president of Tanzania Honorable Samia Hassan Suluhu,Vice President of Zanzibar and his wife Honorable Ambassador Seif Idd and finally but not least Secretary of SADC Honorable Dr. Stergomena Tax. 

Through her 10 years of experience, Johari Sadiq has managed to expand her business to greater heights that enabled the establishment of an affiliated Non-Government Organization in Tanzania, namely Binti Foundation. The foundation aims to strengthen the capacity of girls in primary and secondary school to acquire quality education through provision of school equipment and supplies. Further, the NGO provides opportunities for Young women to go through short-term entrepreneurship programs which involve capacity building and internship schemes at the BintiAfrica Company. To date over 500 girls and young women have benefited from these programs.

In 2018 Johari launched a third program called The Binti Fashion & Design Skills Training, the program is set up to provide training to empower less privileged and disadvantaged young women (School Dropouts, Early Marriages and un planned Pregnancies, Divorced young women and orphans) to acquire fashion design skills that will enable them to master specific skills, qualifications and work experience required to enable them to be fashion design entrepreneurs or move into paid employment. The program caters to young women aged between 18 – 30 years from challenged backgrounds.

Johari Sadiq has participated and represented the country in a various programs, she is an International Visitors leadership Alumni who participated and met with other alumni from Africa, Europe and AsiaIn June, 2012 She participated in a program called the African Women Entrepreneurship Program (AWEP) in Washington DC, USA. In May, 2014 Ms. Sadiq was  invited by UN Women to the IAGG Forum on Women’s Economic Empowerment as a guest panelist on the topic,  “Promoting Women’s economic empowerment in Tanzania”. In July. 2014 she represented Tanzania in the 3rd African Women’s Economic Summit in Lusaka, Zambia. Here she participated on a panel discussion on ‘Women realizing African Economic Potential.

In September, 2018 Ms. Sadiq represented the country on the Women Economic Empowerment Multiplier Program held in the United States of America. In June, 2019 she met with other young African entrepreneurs in Ghana for a seminar organized by the U.S State Department on “Strengthening Business and trade for women entrepreneurs in Africa.”

Johari Sadiq knows firsthand what it means to have a dream and pursue it.

Johari was not brought up surrounded by fashion, she and her five siblings grew up in Dar es Salaam, to a single mother who earned her living by stitching clothes. As a child, the prolific Tanzania designer watch her mother stitch clothes as a seamstress which inspired her, creating a strong passion towards fashion and design.

Growing up, she always knew deep inside that she would be a fashion designer but she didn’t know how and when, and most of the time it seemed like a pipe dream.

After studying Information Communication Technology (ICT), she worked with local telecommunications companies for a couple of years. Inspired by her love for sewing, fabrics, and color, Johari recognized that working with clothes was her calling, and therefore resigned in 2011 to realize her dream.

“I knew I wanted to go out on my own, pull together all my passion and talent to create something unique that would be fulfilling both personally and professionally. That is how I established BintiAfrica after seeing a gap in the market for African textiles.”

Dignitaries Wearing BintiAfrica

Below are photos of dignitaries wearing Johari Sadiq’s designs.

The former President of the United Republic of Tanzania, Dr. Jakaya Mrisho Kikwete wearing BintiAfrica.

The Vice President of the United Republic of Tanzania, H.E. Samia Hassan Suluhu wearing BintiAfrica.

The wife of former Vice President of the United Republic of Tanzania, Mrs. Bilal wearing BintiAfrica.

The Executive Secretary of SADC, Dr. Stergomena Lawrence Tax wearing BintiAfrica.

The former Tanzanian Ambassador to the United States, Ambassador Liberata Mulamula wearing BintiAfrica.

The Tanzanian High Commissioner to Malawi,  Ambassador Victoria Mwakasege wearing BintiAfrica.

The Minister of State in the President’s Office, Hon. Angellah Kairuki wearing BintiAfrica.

The director general of the Tanzania Trade Development Authority (Tantrade), Ms. Jacqueline Maleko wearing BintiAfrica.

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Johari Sadiq is especially known for her exquisite wedding outfit designs – Be they of African or Western style, she designs to help make that special day unforgettable.

BintiAfrica’s products and services fall into four core areas:

  1. African textiles and  garment design | dresses | skirts | shirts | pants
  2. Corporate clothing garments | Uniforms | Overcoats | Overalls | Gumboots
  3. Accessories | Handbags | Shoes | Bangles | Earrings | Hats | Umbrellas
  4. Home Interior | Wall Hangings | Pillows | Blankets | Curtains | Table Clothes

Johari Sadiq founded Binti Foundation with the aim to promote, educate and sensitize the community on the social and economic benefits of girl Children and youth education and ensure that Girl Children and youth learn and thrive in quality, child friendly learning environments.

During a charity walk organised by Binti Foundation, The former President of the United Republic of Tanzania, Dr. Jakaya Mrisho Kikwete gave a speech and handed out school stationary to underprivileged students who had attended the event.

Binti Foundation’s mission is to create positive societal attitudes, to reinforce practices and policies that promote equality for girls against their opposite gender age-mates. To empower school age girls and young women to reach their fullest potential through education, health, vocational training and life skills development.

Binti Fashion, Art & Design Skills Training Program

Girls and young women are a significant part of the next generation of global economic and social actors, but these girls and young women do not have the same opportunities as young men to access jobs, gain financial independence and become productive members of society. Helping girls and young women to stay in school, avoid early pregnancy and marriage, gain productive skills, build capital assets, and find jobs are critical interventions to improve their life chances.

The Binti Fashion, Art & Design Skills Training program is set up to provide training to empower less privileged and disadvantaged young women (School Dropouts, Early Marriages and Early Pregnancies, and Divorced young women and orphans) to acquire fashion design skills that will enable them to master specific skills, qualifications and work experience required to enable them to be fashion design entrepreneurs or move into paid employment. The program caters to young women aged between 16 – 35 years from challenged backgrounds.